About Us

Company History

BalloonsDave and Gail Liniger founded RE/MAX in Denver, Colorado, in 1973, prompted by their dissatisfaction with the way real estate business was conducted at the time.

Regardless of an operation's size, most real estate offices used the commission-split system, requiring sales professionals to forfeit half of their commissions to their brokers in exchange for an office environment and company services. The top producers contributed the most to the operation's overhead, thus supporting the amateur, part-time and low-producing agents. Most salespeople left the business within two years, making real estate a high-turnover industry comprising in large part inexperienced and unprofessional staffs.

The Linigers wanted to change all that. They believed that to attract and retain the best agents in the business, brokers must offer them maximum compensation; advanced support services and the freedom they need to succeed. Agents would share office overhead and pay management fees, and in return would receive a wide variety of traditional real estate franchise services and high commissions.

The strategy worked. RE/MAX has grown every single month for more than 30 years. Very few companies with a worldwide presence can make such a claim.

The most significant growth for RE/MAX in recent years has come outside the United States, with expansion into Africa, Asia, Australia, the Caribbean, Central America, Europe, Mexico, New Zealand and South America. RE/MAX takes proven techniques and adapts them to local markets, thereby developing a series of tools that real estate professionals find invaluable.

In an industry rife with mergers and acquisitions, RE/MAX is a true success story and is the only major real estate network still owned and directed by its original founders.

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